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E-mail usage high, marketing spending
low
More than one-half of US e-mail marketing
executives get 20% or less of their firm's e-mail
budgets, according to StrongMail Systems and
JupiterResearch’s “Maturation of Email:
Controlling Messaging Chaos Through
Centralization” report.
Funneling
broadband content to TV
In a good sign for sales of AppleTV and similar
devices, more than one in six consumers (and
one-quarter of those with a home network) are
interested in accessing PC content from their
home entertainment center, according to The NPD
Group's "Connected Home Theater"
report.
More
shoppers steer to automakers sites
Nearly one-half of new-vehicle buyers using the
Internet in their shopping process visit an
independent Web site when starting research on a
new vehicle, while 46% go to a manufacturer site
first, according to J.D. Power and Associates'
"2007 New Autoshopper.com" study.
Pocket-sized
video on the rise
Worldwide shipments of video portable multimedia
players will reach 132 million units in 2011,
according to Parks Associates' "Portable
Multilmedia Players: Analysis and Forecasts"
report. This represents a 30% annualized growth
rate.
Small
businesses shop, bank online
Nearly two-thirds of US small businesses shop and
bank online, according to an eBillme-sponsored
survey conducted by Market Platform Dynamics.
Targeting
word-of-mouth influencers
Consumers who are passionate about their
interests spend a lot of time online keeping up
to date, according to Yahoo! and MediaVest's
“Passionistas: The New Empowered
Consumers” study. |
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